The Chinese symbols for crisis 危機 translate into two words: "Danger" and "Crucial point."

Handled correctly, an issue or crisis can offer an opportunity to reposition a company, to raise its awareness and burnish its reputation. Do it right, and you become one of the "good guys." Do it wrong, and you lose the trust of audiences you need to succeed.

In today's world of instant messaging and global communication, issues can quickly evolve into crises, which can instantly threaten your business. Why?

  • Brand loyalty has been weakened by economic and cultural pressures.
  • Government oversight is increasing, exposing companies to more scrutiny.
  • Traditional media no longer seek truth, just "both sides of a story."
  • Digital media extends the life of every "hot" story.

Cohn & Wolfe's global team of issues/crisis managers can help you anticipate problems and address those that have grown out of control. We have counseled some of the world's best-known companies and brands and understand the issues you confront, from litigation to bankruptcy proceedings, product recalls to regulatory rulings, airline incidents to plant closing.

Our people know environments that are deeply regulated, like pharmaceuticals and biotechs; highly technical, like computers and technology, and those that reach mass audiences, like food, travel, retail, entertainment and sports. We also understand the new world of perception and reputation, and how it works in traditional media (print, TV, and radio) as well as digital channels (blogs, social media, chatlines, etc). And, just as important, we understand the cultural nuances of your markets - because we have people on the ground there.

Most of all, we know how to smother crises before they damage your reputation with the audiences you need to reach - no matter where in the world they may live. And we can help you prepare for issues before they become crises.

For more information, contact:

Jim Martinez
+1 312.596.3315
Jim.Martinez@cohnwolfe.com

Or

Matt.Wolfrom
+1 212.537.8137
Matt.Wolfrom@cohnwolfe.com