Sustainability
Growing consumer awareness of green business practices has changed how companies do business. While research shows that consumers are willing to switch brands for a cause if price and quality are equal, more than half of Americans can’t identify the steps companies are taking towards greener strategies.
CW Sustainability Practice was launched in March of 2007 in order to enable clients to effectively communicate their efforts around sustainability, alternative energy and environmental strategy. The global practice leverages decades of branding experience, crisis management and innovative communicating programs, along with a passion for contributing to a cleaner earth.