O2

What they asked us to do...

Promote O2’s support of grassroots football by generating coverage in national, men’s lifestyle and online press for O2 Fives, a five-a-side football tournament

What we did...

O2 Fives – a national 5-a-side football extravaganza where fans win the chance to play at Emirates Stadium
Launched with creatively produced images of Leilani Dowding doing keepy uppies with unusual objects in unusual places
Negotiated exclusive interviews and images with key men’s lifestyle titles and national newspapers
Co-ordinated photo shoot for FHM advertorials with Leilani Dowding

Our results...

7 pieces of branded media coverage appeared with a total readership of 13,744,366, an ad value of £1,416,020 and PR Value of £4,248,060
The number of entrants quadrupled in 2007 compared with 2006